Coby is one of the five cofounders of the YouTube channel Dude Perfect, the most-subscribed sports channel on YouTube and one of the most popular in the world with more than 57 million followers. He co-founded the sports entertainment channel known for specializing in trick shots and comedy videos in 2009 with his college roommates Garrett Hilbert, Tyler Toney, Cody Jones, and his brother, Cory Cotton. Coby’s seat is sponsored by MoonDAO, whose mission is to decentralize access to space exploration.  MoonDAO members voted to have Coby represent them on this flight.